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The Hip Hop Agenda, Los Angeles

Robert Ford — “B-Beats Bombarding Bronx” article (1978)

Release Date July 1, 1978

Robert Ford’s Billboard article tells the world about the rush for “B-beats” in NYC record stores. — One of the earliest mentions of the emerging genre in national media. “the request, for the most part come from young Black disco DJ’s from the Bronx who are buying the records just to play the 30 second or so or rhythm breaks that each disk contains.” — Robert Ford writes.